How does a snowboard without bindings look like? Is it arctic design or quite something else – a story of the design company Treeform.

This is the first video for the “Arctic Variety”
series where you can have a glimpse on the arctic expertise, and also everyday life
in Finland. “Arctic Variety” will also come out as a book in Autumn 2016. The book
will be published by the Arctic Centre, University of Lapland and the Europe
Information, Ministry for Foreign Affairs of Finland. The video is filmed and
directed by the Northlight Pictures, a Rovaniemi based company.